Financial services, and banking in particular, is an industry that has been and continues to be impacted dramatically by the evolution of technology. From mobile deposits and money transfers through apps to smart ATMs, a number of conveniences have been created that continue to shape customer expectations and loyalty. In fact, Business Insider recently posted an interesting summary of how device preferences for performing banking activities is changing.
At the same time, the vertical is a clear target for hackers, and the digital transition poses many data security issues and risks. Meanwhile, customer demographics are changing, branch traffic is declining and compliance mandates are becoming more rigorous. Out in the field, we have heard from a number of clients that banking institutions are looking for ways to enhance the decision-making process and increase customer satisfaction without compromising data security. Many are hoping to do so both in branch and outside of branch via technology and the use of mobile devices and tools across all demographics.
As you think about the future of banking becoming increasingly mobile, it may make sense for your organization to leverage the capabilities of enterprise mobility management (EMM) as a starting point. In fact, EMM platforms like AirWatch by VMware feature inherent capabilities that can lead to operational efficiencies both internally and externally, which translate into a better customer experience and therefore greater ROI at the branch and beyond.
To help highlight specific ways in which financial services leaders are utilizing such a solution to jumpstart innovation initiatives and position their organizations for greater success, VMware has issued Volume 2 of its Financial Services Digest: A Publication of VMware End-User Computing. This resource is packed with valuable articles including:
- The Branch of the Future: Connecting Physical Experiences with Digital Capabilities
- First Impressions Matter: Interactions Inside and Outside of the Bank
- Banking the Unbanked: How Technology Drives Financial Inclusion
- And more!
Don’t just let the future of banking happen to you. Proactively engage with technology and use it to your advantage to continue evolving and improving your customer experience. Contact us if you’re looking for help to make this happen.
