Dave Levitt
tech.co
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Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from Academia.edu. Alistair Croll and Ben Yoskovitz also cover this in Lean Analytics.
Last year, I challenged two professional analysts to find the three most actionable KPI’s (key performance indicators) to improve the Mad Mimi experience for new users—and to suggest some actions. Two weeks later, we had lots of interesting data but no clear steps for improving the user experience.
The key to growth—and to helping users get the most out of our email marketing service—was hiding in plain sight. We tossed the initial data and started looking at our most engaged users.
