If you’ve used your smartphone, tablet or other mobile device today, think about what you’ve used it for. Did it include emailing, surfing the web, accessing work documents or communicating to others? More than likely, you’ve used an app or two in the process. Why? Because apps are where it’s at when it comes to mobile usage today.
In fact, according to the 2015 Flurry report, in the course of just one year from Q2 2014 to Q2 2015, users’ time spent in apps increased 35% to 90% of the overall time spent on a device, while time spent in the browser decreased 4% to just 10% of the overall time spent on a device. Simultaneously, we added 58 more mobile usage minutes per day to our routines!
For companies looking to leverage the value of the mobile app in the workplace, it’s important to recognize and capitalize on this growing trend. Earlier this year, Flurry released the following infographic of stats from its state of the mobile phone industry presented during the Yahoo Mobile Developer Conference in San Francisco.
Notably, the growth rate of individual apps is slowing as developers consider a more purposeful approach to what they are building. As users spend less time gaming in apps, they are spending significantly more time using apps for entertainment, media and messaging purposes. In the workplace, this can translate into apps specifically designed to improve sales and productivity.
In fact, The Business Journals recently released an article highlighting 17 apps that can contribute to these important workplace initiatives. The featured apps relate to transportation, file sharing, news aggregation and much more that may be relevant to your employees on various levels. If you’re considering developing your own company app(s) for employees, think about how some of these preferred tools might integrate into a heightened in-app experience. A smartly built mobile app is a thing of beauty, particularly when it can benefit your bottom line.
