As a company committed to helping other organizations understand, implement and benefit from the value of enterprise mobility management (EMM), we continue to stay on top of industry trends and how they affect our clients and prospects. Recently, International Data Corporation (IDC) released a report titled Worldwide Enterprise Mobility Management Software Market Shares, 2015: Consolidation of Vendors and Market Share Changes the Landscape. The findings underscore the shift in the marketplace toward AirWatch by VMware, something we’re working with clients to do every day.

The report summarizes the consolidation of the industry and rise of a few key players:

“What was once a wide-open market where no vendor had more than 10% market share is evolving into a more stratified market with a few larger players at the top with double-digit market share and a second tier of players with single-digit share. The top-tier vendors, AirWatch and BlackBerry, brought offerings that appeal to multiple industries and organizational types, while the second-tier players have solutions unique to their own customer base.”

IDC_EMMMarketShare_2015

Here are a few other key findings:

  • The enterprise mobility management (EMM) software market grew from $1.4 billion in 2014 to $1.8 billion in 2015, representing total year-over-year growth of 26.9%.
  • The major stories of 2015 were the phenomenal growth rate of VMware, which nearly doubled its 2014 revenue, and the merger of BlackBerry and Good Technology, which combined to create the second-largest EMM provider.
  • Many enterprises now see EMM platforms as strategic platforms for integrating broader security initiatives and as control points for devices beyond smartphones and tablets, including laptops and PCs and even IoT-type devices and nontraditional network-attached endpoints.
  • The perceived value of EMM is shifting from its heritage of mobile device management to further up the application and content stack, namely mobile application management (MAM) and mobile content management (MCM).

As the number of mobile and IoT devices in the enterprise, including company-provided and BYOD assets, continues to grow, companies are looking for ways to consolidate their processes and utilize a unified management solution. Therefore, we expect to see solid growth in the EMM marketplace, and the possibility for further consolidation as the enterprise mobility management market share shifts to fill those needs. Mobile device management (MDM) is no longer enough; rather, a comprehensive mobile strategy accompanied by a proven EMM platform is the way of the future.

Companies who embrace mobility and work to secure it now will pave the way in their industry moving forward. Others may be left behind. Which will your business be?

Download the complete IDC report here.