Mobile Devices for Pharmaceutical Companies
Healthcare practitioners aren’t the only ones adopting tablets as tools to do their jobs more effectively. Pharmaceutical companies and their representatives are also picking up tablet devices at a surprising rate. When out on calls, Pharma-reps can simply tap their way to information or data in response to doctors’ questions; no shuffling through papers, no booting up a laptop. This increases the amount of information a representative can convey to medical practitioner decision-makers, boosting productivity and sales successes. Pharmaceutical companies will save money by no longer printing sales materials. This year alone, Pfizer is anticipating savings of $500,000 on printed training materials and sales manuals.